Using Customer Reviews To Know Product’s Performance In Market — Azure Sentiment Analysis

Today I’ll be mentioning about one of the useful applications of Azure Text Analytics — Sentiment Analysis. Azure text analytics is a cloud-based offering from Microsoft and it provides Natural Language Processing over raw text.

In this article, I will explain how to use customer-provided product reviews to understand the market insight and how one can take a call on manufacturing the products in the future. Here is the pictorial representation of this use case.